Store design is an important aspect of business ownership that entrepreneurs must keep in mind. Store design covers every visual aspect of your store, from the color of the walls to the promotional content you post. Vinyl floor graphics are an effective design element that should not be overlooked, especially during the current pandemic circumstances. Even if you've never given floor graphics much thought in the past, it's never too late to begin utilizing them. Here are four reasons to use vinyl floor graphics in your business.
1. Encourage Safe Social Distancing
Social distancing is important for public health. By staying at least six feet away from other customers, people can reduce their chances of spreading or contracting the novel coronavirus. People can be forgetful, especially while they're busy shopping. Vinyl floor graphics can be an easy, attractive way to remind people to keep their distance. These graphics are particularly useful when it comes to checkout lanes. Graphics that read "stand here" can be placed on the floor, six feet apart from each other.
2. Direct the Flow of Foot Traffic
Many businesses have implemented one-way policies in shopping aisles. Encouraging customers to shop in the same direction makes it easier to encourage social distancing. Fewer collisions mean that everyone in your business will be safer. Floor graphics can be used to direct the flow of foot traffic. Use arrows to indicate the direction that customers should move within the store. Once customers get used to the new system, many of them will be happy to comply.
3. Easily Sanitize Your Floors
Sanitization and proper cleaning protocol have never been more important. Regularly cleaning the floors will keep them looking professional and pristine. It can also help prevent the spread of illness. Vinyl floor graphics are waterproof and washable. They require no special treatment. Your janitorial staff can perform their usual sweeping, mopping, and steaming procedures without worrying about damaging the floor graphics.
4. Advertise Exciting New Products
Vinyl floor graphics can also be used as effective advertising tools. If you have a new product that customers should know about, you can have floor graphics custom-made. Bright, bold graphics will draw customers' eyes. Floor graphics are the perfect way to pique your customers' curiosity. Floor graphics can be removed when they are no longer needed, so you don't have to worry about being locked into using a single graphic. Some business owners use floor graphics to advertise seasonal events and sales. Talk to the experts at DCM Inc. to learn more about how your business can benefit from floor graphics.